Habanos S.A. announces the appointment of Mr. Alberto Donar Cruz Rojas as the company’s new Commercial Vice President.

Mr Cruz Rojas has built a distinguished career within the corporation, beginning in 2013 when he joined its logistics system. A few years later, in 2016 he started as specialist at the International Habanos sales department until 2018 when he was appointed as director. From 2021 to 2026 he took on commercial management at INTERTABAK A.G., the Exclusive Distributor of Habanos in Switzerland. All these years have been decisive for his professional development.

The knowledge he has acquired, especially regarding with the development of strategies and the international Habanos marketing, attests to Mr.Cruz Rojas’s capability to face with this new chapter in his professional live.

Thanks to his solid experience, professionalism and personal dedication, Habanos S.A. wishes Alberto D. Cruz Rojas success in his new responsibilities, that will contribute to driving growth of our business on a global leadership.