The international franchise network La Casa del Habano continues to consolidate its presence in Europe with the opening of a new store in Hamburg, Germany. Under the expertise of Duske & Duske, this new store becomes the twentieth franchise in Germany, a market that remains the second most important in the world for the network, after Cuba.

At the helm of this new project are Christian and Sebastian Duske, father and son, heirs to a family tradition linked to the world of Habano. Since its inception, the Duske family has stood out for its commitment to excellence and service, values that find their highest expression in a space designed for meeting, discovering, and enjoying premium tobacco. The store is distinguished by an elegant and functional atmosphere, where those who appreciate the authenticity of Cuban tobacco come together, as well as by attention to detail in line with the international standards of Habanos, S.A.

A tour of La Casa del Habano in Hamburg reveals a careful selection of Habanos located in the 140-square-meter main room, which invites conversation and enjoyment in an environment designed for sharing experiences and delving deeper into the ritual of the Habano. The 28-square-meter walk-in humidor guarantees optimal storage conditions and has personalized lockers for customers seeking that touch of exclusivity and belonging.

The inauguration of the new La Casa del Habano was attended by Her Excellency Ms. Juana Martínez González, Cuban Ambassador to Germany, and Ms. Anamary Suárez Quiñones, Counselor for Economic and Commercial Relations at the Cuban Embassy. Both representatives highlighted the opening as a reflection of the vitality of the sector and the strategic role that Germany plays for Habanos, S.A. in Europe. Representatives from 5th Avenue Products Trading GmbH, the exclusive distributor of Habanos, S.A. in Germany, Austria, and Poland, were also present, consolidating the institutional and commercial support for this new location. During the evening, Marco Niepoort, from the renowned Port wine producer, offered attendees the opportunity to taste historic vintages, adding a special touch to the celebration.

The opening of La Casa del Habano in Hamburg represents a new step forward in Habanos, S.A.’s international strategy and consolidates Germany as one of the key markets for the brand in Europe. This new space not only responds to the interest of a growing community of aficionados and connoisseurs, but also reinforces Habanos, S.A.’s commitment to creating environments where tradition, hospitality, Cuban origins, and craftsmanship come together to offer a unique experience.