HABANOS, S.A. PRESENTED PUNCH PRINCESAS: A NEW LIMITED EDITION CELEBRATING THE BRAND’S 185TH ANNIVERSARY
Habanos, S.A. proudly introduced Princesas, a commemorative vitola marking the 185th anniversary of Punch – one of the most historic and esteemed names in premium tobacco.
The world premiere took place on 6 December in Limassol, Cyprus – a prestigious location celebrated for its vibrant community of Habano aficionados. Organised by Phoenicia TAA Cyprus, the official distributor of Habanos, the event welcomed more than 550 enthusiasts from around the globe and marked the beginning of a wider rollout into additional markets in the coming months.
Founded in 1840 to serve the growing British market, Punch has since built an unmistakable reputation in the world of premium tobacco. The Princesas vitola pays tribute to the many women who play a vital role in the Habanos universe – from fields and factories to point of sale and aficionados themselves – honoring them as an indispensable pillar of the brand.
Punch Princesas, with Edmundo factory name (52 x 135 mm), offers a balanced medium-strength blend in a classic 1960s format thoughtfully reimagined for today’s enthusiasts. Each Habano is crafted “Totalmente a mano con Tripa larga” (Totally Handmade with Long Filler), aged for a minimum of two years, and produced using wrapper, filler, and binder leaves meticulously selected from fields in the Vuelta Abajo* area of Cuba’s Pinar del Río* region.
Rodrigo González, Director of Strategic Marketing at Habanos, S.A., highlighted the significance of the launch: “We are celebrating the 185th anniversary of Punch, one of Cuba’s longest-standing Habanos brands, and together we are beginning a new ‘Royal’ chapter in its history. First registered in 1840 and created with the British market in mind, Punch has preserved its unmistakable flavour through every stage of its evolution – from its early association with the iconic Punch & Judy emblem to its rise among the world’s most renowned Habanos. Today, its medium strength, sweet nuances, and exceptional balance continue to define a style that aficionados cherish and instantly recognise. This anniversary is not only a tribute to its heritage but also a continuation of Punch’s enduring success.”
This Limited Edition 2025 is presented in an exclusive 20-unit box, specially designed to honor Punch’s 185th Anniversary with a well-deserved tribute.
*P.A.O. (Protected Appellations of Origin)
For more information: www.habanos.com

