Last February 3rd, 2024 was opened a new La Casa del Habano in Zug, Switzerland. The opening was an exclusive gathering for friends and the esteemed management of Intertabak AG, Exclusive Distributor of Habanos SA in this country, with the attendance of its CEO Tony Hoevenaars, the Commercial Director, Alberto Donar; the Marketing & Key Account Manager, Yannick Goetschy and the Sales Manager, Francesco Andrianello. Their participation added a remarkable distinction to our celebration.

La Casa del Habano Zug is thrilled to announce the opening of a new boutique in Switzerland. The owner are deeply grateful to Habanos SA for granting them the incredible opportunity to inaugurate this establishment, located in the heart of the city Zug: an extraordinary place for aficionados and enthusiasts.

Participants enjoyed the Juan Lopez 150th Anniversary. This selection underscored the exclusivity and the rich heritage associated with the opening, allowing guests to share a unique experience.

The event continued into the next day, with the opening invitation to the public. Over 50 guests from Switzerland and Europe were delighted to welcome. This multicultural gathering came together to celebrate the launching of this new franchise, marking it as a significant occasion that attracted a wide array of enthusiasts and connoisseurs.